GameStop Corp.'s stock jumped on Monday amidst reports that the video game retailer and sometimes meme-stock darling is planning to revamp its rewards program and prices. Supposed internal evidence claims that the gaming storefront GameStop will be changing its rewards program and prices soon. It would appear as though GameStop is preparing to change its rewards system for subscribers with GameStop Pro replacing the current program. This move is likely to be part of the company's plan to boost customer loyalty and compete with other retailers.
GameStop's customer loyalty program is getting a huge makeover in June, according to screenshots of internal corporate training materials. The new program, called GameStop Pro, is expected to offer more rewards and discounts, as well as exclusive access to events and early access to new games. The new program will also include a premium membership tier, which will offer additional benefits and discounts.
As GameStop prepares to revamp its rewards program, a whale with a lot of money to spend has taken a noticeably bearish stance on GameStop. Looking at options history for GameStop, it is clear that someone with a lot of money has bet against the company's future. This is not necessarily a sign that GameStop is in trouble, but it is something to keep an eye on.